Flagstar Bank

Flagstar Bank had undergone a full makeover. Their mortgage site needed to tie into the new brand, with the challenge of creating a fully functional mobile experience. Previously it only allowed customers to view statements, and now it needed to seamlessly integrate with other digital banking platforms, providing a cohesive experience. Whether customers choose to engage on desktop or mobile, they'll have a personalized, on-brand experience. Key goals included:

• Personalized content
• Reinforce decision to buy
• Easy payments
• Easy to find statements
• Easy to make profile updates
• More functional content/tools